Senior Product Designer
CoPilot AI is a Vancouver-based SaaS start-up with a mission: to innovate the way people grow their business by humanizing digital interactions in a scalable way.
We believe in maximizing authentic and mutually beneficial human connections for business growth, which is why CoPilot AI automatically targets qualified people on social media, initiates one-to-one conversations, and surfaces timely sales opportunities without requiring any cold calling, events, or expensive advertising. Our goal is to create a place where our customers can have more meaningful conversations at scale.
As we scale into our next phase, we are looking for a Senior Product Designer to join our Design team! While we prefer someone based in Vancouver, we are open to remote candidates within Canada for the right fit.
The Role
Reporting to the Product Design Manager, the Senior Product Designer will be a strategic driver in shaping the future of our SaaS product, with a strong focus on leveraging AI-powered features to enhance the customer experience. You’ll design solutions that streamline workflows, deliver actionable insights, and suggest or automate actions based on data—all while driving product-led growth strategies.
This role goes beyond creating beautiful designs—you’ll act as a thought leader, mentor, and advocate for user-centric design, balancing user needs with business objectives to create scalable, impactful solutions that help shape our company’s growth trajectory.
What You'll Do:
- Lead Discovery and Research Efforts: Define research objectives, conduct user interviews, usability testing, and data analysis to uncover deep insights about user needs, pain points, and opportunities. Leverage these insights to inform product strategies and design decisions.
- Deliver World-Class Designs: Demonstrate exceptional visual and interaction design skills, crafting user experiences that are both intuitive and visually stunning. Balance leveraging the design system with introducing unique components when necessary to enhance the user experience and drive product growth.
- Shape and Elevate AI-Driven Features: Lead the design of innovative AI-powered solutions that simplify user workflows, deliver insights, and recommend or automate actions. Partner with cross-functional teams to ensure these features address real user needs and drive measurable outcomes.
- Design for Product-Led Growth: Create experiences that directly impact SaaS metrics, such as onboarding flows, trial-to-paid conversions, upsell opportunities, and user retention. You’ll play a critical role in shaping designs that drive engagement, adoption, and revenue expansion.
- Own the Design Process End-to-End: Take full ownership of the design lifecycle, from discovery and ideation to polished delivery and post-launch evaluation. Align designs with business goals, technical feasibility, and user feedback.
- Collaborate Cross-Functionally: Act as a design leader within the organization, collaborating closely with product managers, engineers, and stakeholders to ensure alignment and the successful execution of projects.
- Drive Strategic Design Decisions: Anticipate long-term implications of design choices and ensure solutions are scalable, cohesive, and aligned with the product vision.
- Advocate for Design and Innovation: Champion the role of design in solving complex problems, contributing to the product strategy, and exploring emerging AI and LLM technologies to identify new opportunities.
How You'll Make an Impact:
- Redefine the Customer Experience: Create intuitive, engaging, and polished user journeys that drive customer satisfaction, retention, and growth.
- Lead AI Innovation: Define and shape how AI features improve workflows, deliver insights, and enhance decision-making for our customers.
- Contribute to Strategic Growth: Design experiences that directly impact SaaS growth metrics, such as trial-to-paid conversion, upsell success, and net revenue retention (NRR).
- Inspire Cross-Functional Excellence: Collaborate with teams across the organization to align design initiatives with product goals and technical constraints, ensuring successful delivery of impactful features.
- Mentor and Grow the Team: Share your expertise to elevate the skills and contributions of other designers, fostering a high-performing, collaborative design team.
This is a role where creativity, ownership, and strategic thinking come together in a dynamic and supportive environment. This role is also a pivotal role in our company where you’ll influence the direction of our core product and have the autonomy to shape impactful solutions. You won’t just make incremental updates—you’ll own significant parts of the customer journey, driving meaningful changes with real, direct impact.
Who You Are:
- Experienced Product Design Leader: You bring 6+ years of experience in product design, including SaaS products, with a portfolio demonstrating visually polished, user-centered solutions that drive real business impact.
- AI and SaaS Savvy: You have experience designing for AI-driven features and are familiar with SaaS-specific challenges like onboarding, feature adoption, and revenue expansion.
- Strategic Thinker: You understand how to align user needs, business goals, and technical feasibility to craft scalable, impactful solutions.
- Masterful Visual and Interaction Designer: You excel in delivering visually stunning, intuitive designs that elevate the user experience and drive engagement.
- Collaborative Communicator: You effectively articulate design decisions, aligning stakeholders and cross-functional teams through clear documentation and presentations.
- Prototyping and Research Expert: You’re skilled at creating prototypes and leading research initiatives to validate concepts and refine solutions based on real-world insights.
- Mentor and Leader: You thrive in mentoring and guiding others, fostering a collaborative and high-performing design team.
- Adaptable and Resilient: You excel in dynamic environments, adapting to shifting priorities and maintaining focus on delivering meaningful results.
Bonus:
- Proven experience designing for product-led growth strategies in SaaS environments, including onboarding, feature discovery, trial-to-paid conversion, and upsell paths.
- A track record of influencing key SaaS KPIs such as customer retention, NRR, and ARR through impactful design.
- Familiarity with emerging AI and LLM technologies and their applications in SaaS products.
What’s in it for you:
- Competitive Compensation: A competitive annual base salary between the range of $100,000 CAD to $115,000 CAD depending on experience and location.
- Hybrid Work Environment: Enjoy the flexibility of a hybrid work environment where CoPilotteers come into our downtown Vancouver office 2 days per week and work from home when you need it.
- Comprehensive Benefits: We've got you covered with a comprehensive benefits package, including health, dental, and vision insurance.
- Health and Wellness Spending Account: We care about your well-being inside and outside the office. You will receive an additional $200 per month for a health and wellness spending account that accrues upon passing probation - our team uses it for their at-home office setup, electronics, gym memberships, haircuts, and more!
- Paid Time Off: We offer a generous paid time off policy as we believe that rest and rejuvenation are key for high performance.
- Stock Options: Upon joining CoPilot AI, you will receive stock options with the expectation of significant value. We're a team of high performers working together on a breakthrough success story, and we want you to share in the value we're creating.
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Culture Building Initiatives: Company-wide events hosted by our Culture Committee, as well as regular team events, designed to foster connections between CoPilotteers.
Our Interview Process:
- Screening call: A 30-minute audio Zoom call with a member of our People & Culture team or the hiring manager to align on the position, share context about our team and goals, and learn about your interests, skills, and experiences.
- Competency and Portfolio Review (60 minutes): You’ll meet with the hiring manager and a PM to review your portfolio and discuss past projects. We’re looking to understand your design process, decision-making, and how your skills align with the role. This session will also include questions to assess your core competencies in research, prototyping, and interaction design.
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Whiteboard Challenge & Culture Add Interview (90 minutes total):
- Whiteboard Challenge (60 minutes): In this live session, you’ll tackle a collaborative design challenge with members of the team. The goal is to evaluate your ability to problem-solve, think critically, and collaborate in real time. Don’t worry—this is not about perfection, but about how you approach challenges and communicate your ideas.
- Culture Add Interview (30 minutes): A 1-hour Zoom call or in-person meeting with a Senior Product Marketer and the Director of Engineering to assess your alignment with our core values and core competencies. We pride ourselves on having a diverse, inclusive, and collaborative culture where all CoPilotteers are empowered to make decisions and drive our collective success.
- Offer and Reference Checks: If you’ve made it this far, our Product Design Manager will give you a call to share the good news with you! We’ll ask you for two professional references and send over the formal offer documents. Then it’s simply a countdown until your start date!
About CoPilot AI
CoPilot AI has been recognized as a BC Technology Impact Award finalist and lauded by Canadian Business as the winner of the Best Pivot award and one of Canada's Fastest-Growing Companies. Deloitte spotlighted us as a 2021 Canada Companies-to-Watch Winner. Our latest win? Being highlighted by Forbes as one of Canada's best startup employers for 2024!
As an equal opportunity employer, CoPilot AI truly stands behind #diversity and are committed to creating an environment of inclusion where hiring decisions are based on merit and business needs and without regard to race, colour, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. CoPilot AI also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. If you require accommodations during the interview process, please let us know and we will work with you to meet your needs.
Our Values? Glad You Asked!
#Innovation: We are passionate about creating, innovating, and pioneering. We constantly strive to challenge the status quo.
#Boldness: We care deeply about our work and the impact we make. We are audacious in our decisions and actions, showcasing our commitment to the success of our customers and our team.
#Authenticity: We pride ourselves on being genuine, transparent, and real in all our interactions. We believe in authenticity, which we exhibit both internally and externally.
- Locations
- Vancouver, BC
- Remote status
- Hybrid
About CoPilot AI
CoPilot AI is a Vancouver-based SaaS start-up with a mission: to innovate the way people grow their businesses, by humanizing digital interactions, in a scalable way. We are a BC Technology Impact Award finalist, named by Canadian Business as the winner of the Best Pivot award and one of Canada’s Fastest-Growing Companies. We were also recently named by Deloitte as a 2021 Canada Companies-to-Watch Winner.
Senior Product Designer
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